Enter the $5 Dollar Special
Adding on A Plus One
It's unlikely that most people go out with only $5 in their pocket. The average consumer thinks about other costs as well, such a tip, or an activity to do before or after the meal. And it's pretty common to say that $5 specials, no matter where you are, don't come with a drink. So as a consumer, if you want your coffee or Diet Coke with that, you're going to bring an extra couple bucks (at least, with most places now charging $2.99 for a fountain drink).
Most customers carry a couple extra dollars for their
favorite soda or dessert
This is where you, as the business, can recoup from the loss of the special. But drinks aren't the only way to add plus one's to the bill - you can also suggest side dishes and dessert. Are they having a salad and need extra dressing? Would they like bread with that? Have a sample of your dessert on your display, so they can't resist a side of cheesecake or pumpkin pie.
Let's do some simple math:
$5 (special)
+
$3 (drink)
+
$4 (dessert)
---------------------
$12 (total bill)
Looks like you just made a $2 profit from you original hard (production) cost of $10!
Of course, there will be days when customers only have $5; they are are simply drawn by the special. But these customers can be beneficial to your businesses. Don't forget that the $5 special got them in the door - now WOW then with your awesome selection of foods and goods. This will keep them coming back for more. You never know, that $5 customer may turn into the $50 customer for dinner service. And with any luck, they will be the Plus One that your business needs to survive.
Don't forget that customers are
the heart and soul of a business!
the heart and soul of a business!
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