...Remember to utilize concepts. Branding (such as logos), mottos, and a stellar product that stands out above the competitor makes all the difference between an "okay" business and one that truly Shines. For example, so you have an eggs and hashbrown special, but so does everyone else. Make it pop, makes it unique. Cover the hashbrowns in brown gravy and mushrooms, make the eggs benedict-style. So you have a computer store. What do you sell? What services do you offer? Encourage your customers to get discounts for mentioning your Facebook status or ad.
So, the CONCEPT of a business should make your business truly unique. This is two-fold: branding (the motto and logo), and special products. First, we will look at branding and then an overview of products.
Branding
Logos are more than just a picture that represent a business. Many logos gives us imagines, tastes, and even visions. What do you think of when you see the logos on the left? Does your mouth water for a cup of coffee, feel the pride of the olympians, or desire to use the new Ipad? These are nor more than simple symbols. An apple, a check mark, and some circles usually doesn't mean much. But when they are combined with a business, their entire meaning changes.
It's important to consider your logo. A bad logo, like the pharmacy pictured here, can change the concept of the business, and create a negative image. Likewise, the lack of a logo or one that is too simplistic, doesn't attrat customers. It's important that the logo be centered around the business idea, or an abstract logo that stands for an important motto. Much like Nike's "Just do it" motto, the "swoosh" represents more than just a check mark shape - it calls to mind their motto, and the myriad of products that Nike produces and stands behind. A logo is an essential part of any business, and should be one the defines the company.
Products
A unique special, advertisement, or meal can make all the difference to a business. It doesn't matter if you are just starting out, or have been at it a while with years of experience. Consider national chains, for just a moment. Applebees and Denny's are both eat-in resturants, but have different menus that set themselves apart from each other. Applebees has made it's name searving steaks, pastas and drinks, while Denny's has mad a name as a down-home diner that serves a little of everything. Their products are different, and each caters to a different crowd. But what makes them different in their unique product.
Now consider the concept of products from a local perspective. Klamath Falls has been blessed with many different bakeries. Bakeries, from home or from a shop, turn out the same type of products: cupcakes, cakes, scones, muffins, and other delectable pastries. But there is a local baker (of sorts) that takes his baking to a whole new level. Garret Stewart started his chocolate teir business, It's a Chocolate Thing, just a few months ago, but has been active ever since. Known for pushing the limit of unique chocolate-covered berries, coffee, peppers, and yes, even potato chips, he has made his business stand out from others with similar products!
So let your business defined by it's branding, it's logo, it's product. These concepts are the ones that keep your customers coming back for more. Create your logo so that your clientel recognize what you represent right away. Using our consistency principle we discussed, your customers should see your logo and it represent good things. Stay connected with your customers through placing your logo everywhere - yes, we mean everywhere! - is also a beneficial tool for your business. And make sure that you logo has an absolutely amazing product to back it up. Don't just make chocolate. Make chocolate SPECIAL. Don't just sell cars, or create furniture, or build websites, do it with style. Utilizing these two concepts will change the very face of your business.
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