Connections. We are all connected, whether it's where we live, where we work, and where we shop. Facebook, especially in this small town, has connected people in more ways than we know. The Klamath Falls Yard Sale site has brought together buyers and sellers in safe environments, and after a few repeat buyers, a few people have established weight loss groups and family play dates. All by just connecting on Facebook!
Connecting in our town is imperative to not only indiviuals, but also to businesses. According to Entrepreneur.com, online marketing is worth almost $3 billion dollars.Connecting with your customer via facebook, twitter, blogs, and other social media can be a huge benefit for your company. All of them allow you to talk about your product, post pictures, and all at little to no cost to you!
Connecting isn't the only important concept, consistency is also something that needs to be considered. Recently, a few new businesses in town have not been open during their normal posted hours. This is one of the fastest ways to lose customers! When your business isn't open and there is no explanation (such as a post on Facebook, or a note on the door) customers think that you just don't care about them, and they will go somewhere else. Consistency also applies to the quality of service and product. Although any business has its ups and downs, but if you strive towards consistent good service and excellent dishes or products, your business will strive.
Finally, remember to utilize concepts. Branding (such as logos), mottos, and a stellar product that stands out above the competitor makes all the difference between an "okay" business and one that truly Shines. For example, so you have an eggs and hashbrown special, but so does everyone else. Make it pop, makes it unique. Cover the hashbrowns in brown gravy and mushrooms, make the eggs benedict-style. So you have a computer store. What do you sell? What services do you offer? Encourage your customers to get discounts for mentioning your Facebook status or ad!
Just remember those 3 C's:
1. Connecting - reach out to your customers with the use of the internet or social media
2. Consistency - if you post hours you're going to be open, be open, or utilize social media to explain why you have to close. Also, ensure that the logo, motto, service, and products always go above and beyond
3. Concepts - have that product that stands above the rest - that special dish, the unique product, or the social media connection with advertising
If you remember these 3 C's, your business will benefit from your hard work. The profits may not come rolling in, but you will be able to keep your doors open, and you will establish grateful repeat customers, which is the backbone of any business.
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